Martha Vs AI

Love and hate are only a step away

I spent a weekend whingeing-ranting-slating ChatGPT, that’s enough. Then, the following Monday, I moved on and we were friends again. Love–hate–love. The soap opera had begun.

There’s more to AI than ChatGPT, I know. These initial episodes on Substack are about this specific tool, as it’s the one that triggered all the drama.

Now, let’s imagine the soap opera intro: summer music playing in the background, ChatGPT flipping its hair in the breeze (if it even has any), and Martha jogging along the beach to meet him. We do a secret clap salute, and then we start plotting.

If I can’t win against the machine, I’ll join forces with it.

After several chats, requests, and some customisation, ‘we’ created a plan to learn AI skills while running creative experiments. As ChatGPT would say: “A Daily Microlearning Plan to Future-Proof Your Creative Edge from conceptual copywriter to AI-driven brand strategist and creative innovator.”

Only a machine could say that without breathing or using commas. I call it: adapting.

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12 Weeks of ‘Micro’ Learning

📅 12-Week Daily Microlearning Plan (2 hrs/day)
Each day focuses on a specific theme, with a free clickable resource to build my creative and AI fluency.

💡 Weekly Creative Projects

• Week 3: Develop an AI-assisted campaign concept.

• Week 6: Build a creative brief using insights from AI tools.

• Week 9: Prototype visual storytelling using Runway or Midjourney.

• Week 12: Publish your AI-enhanced creative case study on LinkedIn.

🎓 Free Certifications & Skill Verification

• Google Skillshop

• HubSpot Academy

• Coursera Free Courses

• LinkedIn Learning (free month)

🧰 Creative × AI Toolkit
ChatGPT, Notion AI, Perplexity, Figma, Runway ML, Midjourney, D-ID, Synthesia, Canva Magic Studio, ElevenLabs.

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The ‘Secret’ Plan That’s Not So Secret

So far, I’m really enjoying squeezing my two hours of learning into the day. If you fancy joining in, send me a message and I’ll share my “Secret Plan”. Some links work, some don’t… but we’re winging it, right?

The Telenovela Unfolds

• Would Martha manage to upskill in time?

• Team AI or Team Martha… where do you stand?

• Are they really friends, or is betrayal coming?

• Will the “Secret Plan” actually work… or is she setting herself up for chaos?

• And honestly, do we need a visual for the “telenovela”? I vote yes. I tried Gemini and ChatGPT at generating images, same prompt and clearly I have a winner. Gemini 1 - ChatGPT 0.

Next up: less drama, more experiments. (Probably still a bit of drama though.)

[This episode was written at 8 a.m., during Martha’s first attempt to join the Hurdling Writing Club by Emily Ash Powell, in my dressing gown and with a lovely bunch of writers getting things done.]